Incongruence in Brand Names and Its Effect on Consumer Preference
نویسندگان
چکیده
منابع مشابه
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ژورنال
عنوان ژورنال: Market-Tržište
سال: 2019
ISSN: 0353-4790,1849-1383
DOI: 10.22598/mt/2019.31.1.83